Instagram is always a great choice when it comes to sharing photos and videos. The social media platform has helped many brands to reach out to their target audience, showcasing their products and allowing them to build trust in the brand. With over 800 million active monthly users, Instagram offers your business an opportunity to thrive and grow regardless of its current size.
Instagram has proven to be a valuable tool in the mobile marketing world. It is an affordable means of promoting your app and knowing what your competitors are up to. If you are wondering what you can do to promote your mobile app on Instagram, we've got you covered. Here are four important things you can do:
1. Start Using a Business Instagram Profile
If you are serious about promoting your app, you need to say goodbye to your personal Instagram profile. Promoting any product via a personal profile almost never yields impressive results. A business profile, on the other hand, will help to attract the right customers to your brand. It is known to drive quality leads and traffic. There are four reasons why a business Instagram profile is recommended for brand app promotion.
2. Create Hashtags that are Exclusive to your Brand
Social media experts say that using hashtags when you post content on Instagram can lead to a 70% increase in likes. Creating hashtags that are unique to your brand helps to increase engagement on your post. Once you have identified a suitable hashtag for your mobile app, make sure you use it each time you post about the app and encourage your audience to use it too. The more people use your branded hashtags, the more attention your mobile app and Instagram profile will get. Hashtags increase brand visibility, provides you with free content to share on your page and allows your audience to promote your brand to their followers through tagging.
3. Approach Famous Business Influencers that will Promote your Brand
You need people whom Instagram users hold in high esteem to utter a few good words about your app. Influencers are people with a large community of real Instagram followers who have earned the trust of not just their followers but other Instagram users. Partnering with these popular Instagram figures is a surefire way to draw attention to your app. Influencers give your brand a good impression and help to increase your fan following. Since people trust their opinion, using them to promote your app will give you the desired exposure and moved Instagram users to want to learn more about your app. When influencers review your app, you get more likes, comments, and views. You should, however, choose an influencer who understands the goal of your marketing campaign and whose price is within your budget.
4. Use the Right Tools to Publish Post on Instagram
Your brand will appear top of the news feed when there are frequent posts on your page. If the posts are engaging, chances are more and more people will like it, comment and view your content. But it is not always easy to keep tabs on your Instagram posts. Fortunately, there are a variety of automation tools out there that can help you to effectively promote your mobile app on Instagram.
Promoting your app on Instagram and getting the expected result requires effort on your part. You need to continually optimize your campaigns and try out new ideas that will increase conversions and generate more app downloads.